Privacy Policy

1.Introduction

EZ-Praxis LLC ("EZ-Praxis," "we," "us," or "our") is committed to protecting the privacy of our clients and the individuals whose information we process in the course of providing our AI voice agent platform and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in connection with our website at ez-praxis.com and our Services.

By using our website or Services, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described herein, please do not use our Services.

2.Information We Collect

We collect several categories of information depending on how you interact with EZ-Praxis:

A. Information You Provide Directly

Data Type	Examples	Purpose
Contact Information	Name, email address, phone number, business address	Account setup, communications, billing
Business Information	Franchise details, store number, operating hours, services offered	AI agent configuration and knowledge base
Account Credentials	Username, password (stored as encrypted hash)	Platform access and authentication
Payment Information	Billing name, address, payment method details	Subscription billing (processed via secure payment processor)
Communications	Emails, support requests, onboarding responses	Customer support and service delivery

B. Information Collected Automatically

When you visit our website, we may automatically collect certain technical information including:

• IP address and approximate geographic location;
• Browser type and version;
• Device type and operating system;
• Pages visited, time spent, and navigation paths;
• Referring URLs.

C. Information from Your Customers (Call Data)

As part of our AI voice agent services, we process inbound call data on your behalf. This may include:

• Caller phone numbers;
• Call transcripts and recordings (where legally permitted);
• Customer inquiry content and responses provided by the AI agent;
• Lead information captured during calls.

This call data is processed by EZ-Praxis as a service provider on your behalf. You are responsible for ensuring that your use of EZ-Praxis complies with applicable call recording and privacy laws in your jurisdiction, including any required caller disclosures.

3.How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To configure, deploy, and operate your AI voice agent; build and maintain your store knowledge base; and provide the features and functionality of our platform.
• Account Management: To create and manage your account, process payments, and communicate with you about your subscription.
• Customer Support: To respond to your inquiries, resolve technical issues, and provide assistance with the Services.
• Platform Improvement: To analyze usage patterns, improve our AI models, and develop new features and services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to enforce our Terms of Service.
• Communications: To send you service updates, account notices, and (with your consent) marketing communications about EZ-Praxis products and services.
• Security: To monitor for suspicious activity, protect against fraud, and maintain the integrity of our systems.

We do not sell your personal information to third parties for their own marketing purposes.

4.How We Share Your Information

We may share your information in the following limited circumstances:

• Service Providers: We share information with trusted third-party vendors who assist us in operating our platform, processing payments, hosting data, and delivering Services (e.g., CRM platforms, cloud infrastructure providers, communication tools). These vendors are contractually obligated to handle data securely and only for the purposes we specify.
• Legal Requirements: We may disclose information if required to do so by law, court order, subpoena, or other legal process, or to protect the rights, property, or safety of EZ-Praxis, our clients, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our website.
• With Your Consent: We may share information for other purposes with your explicit prior consent.

We do not sell, rent, or trade personal information to any third parties for advertising or marketing purposes.

5.Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting obligations.

• Account Information: Retained for the duration of your subscription and for up to 3 years following termination, unless a longer retention period is required by law.
• Call Transcripts and Recordings: Retained for up to 12 months from the date of the call, unless you request earlier deletion or a longer period is required.
• Payment Records: Retained for a minimum of 7 years in compliance with applicable financial recordkeeping requirements.
• Website Analytics: Typically retained for up to 26 months in aggregated or anonymized form.

When data is no longer needed, we securely delete or anonymize it.

6.Data Security

EZ-Praxis takes the security of your information seriously and implements reasonable technical, administrative, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of sensitive data at rest and in transit (SSL/TLS);
• Password hashing using industry-standard algorithms (bcrypt);
• Access controls limiting data access to authorized personnel only;
• Regular security monitoring and review of our systems.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

7.Your Privacy Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete personal information.
• Deletion: The right to request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: The right to opt out of receiving marketing communications from us at any time by contacting us or using unsubscribe links in our emails.
• Data Portability: Where applicable, the right to receive your personal data in a structured, commonly used format.

To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within 30 days.

8.Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience and collect analytics data. Cookies are small text files stored on your device.

We may use the following types of cookies:

• Essential Cookies: Required for the basic functionality of our website.
• Analytics Cookies: Help us understand how visitors use our website so we can improve it.
• Preference Cookies: Remember your settings and preferences for future visits.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. We do not use cookies for targeted advertising purposes.

9.Third-Party Services and Integrations

EZ-Praxis integrates with various third-party platforms and services to deliver our Services, including but not limited to:

• CRM Platforms (e.g., GoHighLevel) for contact management, pipeline tracking, and automation;
• Communication Platforms for voice agent functionality and call routing;
• Payment Processors for secure subscription billing;
• Cloud Infrastructure Providers for hosting and data storage.

Each third-party service has its own privacy policy governing how it processes data. We encourage you to review those policies. EZ-Praxis is not responsible for the privacy practices of third-party services.

10.Children's Privacy

Our Services are intended exclusively for business use by adults and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such information, we will take prompt steps to delete it. If you believe we may have collected information from a minor, please contact us at [email protected].

11.Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Post the updated Privacy Policy at ez-praxis.com/privacy-policy with a revised effective date;
• Notify active clients via email at least 14 days before the changes take effect.

Your continued use of our Services after the effective date of any updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this page periodically.

12.Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

We will make every reasonable effort to address your concerns promptly and in accordance with applicable law.