Realtor Relations

Why Realtor Relations

Grace Realtors Relations is a mostly automated local business-development and recurring-customer system designed to help your store turn nearby real-estate activity into new revenue opportunities.

Grace monitors property listings within a store-defined area and follows those properties through key stages such as new listing, under contract, and closed. Based on those stages, Grace can automatically create outreach and marketing opportunities for four different potential customers: the Realtor, the selling property owner, the brokerage, and the new property owner.

The tool helps promote store services such as pickup, packing, shipping, packing materials, printing, direct mail, Just Listed materials, Just Sold campaigns, property presentation booklets, Realtor marketing materials, and other services the store chooses to offer.

Grace can generate personalized emails, postcards, marketing materials, quotes, and follow-up campaigns based on the property and the people involved. Realtors and brokers who become customers can also have their own dashboards where they can reorder previous products, create new orders, access discounts, and track referrals or other activity.

When a property closes, Grace can automatically create new opportunities by offering the Realtor Just Sold postcards, professional booklets, EDDM campaigns, building-specific mailings, neighborhood campaigns, and digital marketing materials designed to help that Realtor turn one successful sale into future listings.

Grace can also generate a welcome postcard for the new property owner, introducing the local store, its services, and any welcome offers the store wants to provide.

Templates for postcards, Realtor booklets, and different stages of the real-estate cycle can be included with Grace, while store owners can also upload and use their own designs and templates.

The result is a mostly automated system that continuously identifies nearby opportunities, introduces the store’s services at the right time, develops relationships with Realtors and brokerages, creates additional printing and shipping revenue, and helps turn sellers, agents, brokers, and new homeowners into recurring customers.